The Marketing & Rent-Up Process: Procedures, Policy, & Best Practices in Marketing Affordable Housing Projects

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Many affordable housing development projects are overseen and monitored by a governmental agency, the NYC Department of Housing Preservation and Development (HPD), and the marketing and rent-up must be done in accordance with their policies. Many affordable housing development projects are overseen and monitored by a governmental agency, the NYC Department of Housing Preservation and Development (HPD), and the marketing and rent-up must be done in accordance with their policies. 

The Director of Marketing and Oversight Program at HPD will explain the latest procedures, policy, best practices, compliance & fair housing issues, for both affordable rental and home ownership housing projects. Common pitfalls and costly mistakes in marketing and rent-up, and ways to do comprehensive outreach will be explained.

Presented by: Victor M. Hernandez, Director, Marketing and Affordability Oversight Program, NYC Department of Housing Preservation & Development